(2018) KANPAI! is an alcohol delivery company that differentiates itself from a saturated market through delivering curated drinking game kits (alcohol included). "Kanpai" means "Cheers" in Japanese and is often heard in popular asian drinking games shouted by all players to commence a game or as a call to arms.
I developed a visual identity that is campy and fun, borrowing graphic elements from anime, manga and the colorful bar scene and social drinking culture of Korea.
SERVICES: Concept Development / Art Direction / Design