(2020) Many brands claim "makeup with skincare benefits" but only Skincolor de La Mer promises the transformative touch of Miracle Broth- the cell-renewing elixir infused in every skincare and skincolor product La Mer makes.
This campaign took a 'social first' approach through playful and dynamic movement to strengthen the entire Skincolor de La Mer collection by haloing their current hero foundations and original Miracle Broth, while simultaneously highlighting their new product launch.
SERVICES: Design, Product Photo Direction
ADDITIONAL CREDITS: ED of Creative, Bess Yoham | Art Director, Carrie Hunt | Product Photography, Dominic Nietz | Prop Stylist, Jocelyne Beaudoin