We Are All Bodies of Water.
(2021) The collectible Blue Heart Crème de la Mer jar has been at the forefront of past campaigns, with a supporting focus on our human connection to the ocean. For 2021, we realigned the emphasis to make the human element the driving force of Blue Heart and the true heart of the campaign being humanity’s deep connection to the sea.
I served as the design lead for the campaign, providing photo and video direction to photographers overseas in Alaska, Australia and Hawaii. I created videos for social and digital, using existing and new assets while partnering and providing feedback to video editors and retouching artists.
SERVICES: Photo + Video Direction, Design
ADDITIONAL CREDITS: Creative Director, Ekaterina Erschowa | Concept, Tessa Mauclere | Photographer (Hawaii), Todd Glaser | Photographer (Australia), Christian Miller | Copy Writer, Steven Jessop